Started building web pages after taking an elective course on HTML and the Internet in graduate school. My background was not computers or tech. I did however enjoy the course, and with my attention to detail, I picked up web page building quickly.
Co-founded a rudimentary web site building company in Ithaca, NY. We were able to secure and maintain a respectable list of clients in the early days of the web, while continuously learning more about website publishing and development.
Through a friend I learned affiliate marketing basics and began to monetize the traffic we had at GravityFed's small network of websites. First experiences with affiliate programs were with Backcountry.com and Amazon.
With my experience as a web publisher and affiliate marketer, I was hired by Backcountry to manage their affiliate program. A series of brainstorming sessions over coffee with a colleague led to the initial concept, creation, and launch of an affiliate network.
Parted with Backcountry and became co-founder and first employee of the Avantlink, an affiliate network for web retailers that set-out to compete with large, established networks like Commission Junction. Innovative marketing and leadership established the company firmly in the performance marketing industry.
After nine years I parted with AvantLink to shift gears, change the pace and get fresh perspective. As a trusted advocate and consultant I am dedicated to being a good mentor, providing quality service, and helping others succeed online. It's very rewarding to #BeTheHelper and watch the light bulbs turn on in the minds of others.
After being hired by an affiliate agency to help launch outreach and influencer marketing services I began intensive market research, and joined several influencer marketing and brand ambassador platforms. It occurred to me that I had the perfect foundation with GravityFed to build an influencer marekting platform for the outdoors.
I have been working in the retail advertiser segment of affiliate marketing since 2000. My unique perspective comes from success as a publisher, program manager and former network owner/co-founder. I can help you launch, audit, or learn to run an ROI-positive affiliate program.
I have created and developed several brand concepts and businesses. I use shareable content, syndicated press releases, and effective communications to penetrate competitive spaces, and drive growth. I can help craft the ideal brand strategy for your company.
Every affiliate program or marketing campaign needs to be managed. An investment in an experienced manager will save you money and better serve your brand. There are main functions of this role, but many more obscure tricks, tips, and relationships to leverage with the help of a trusted advocate.
Influencer marketing levereages personal brands, web communities and authoritative leaders to drive awareness. Rather than marketing to a group of consumers, let me introduce you to bloggers or social influencers who can help inspire, and get the word out to your target market.
Advertisers have used content to disseminate information about a brand for over a century. Content marketing is a crucial component of your online advertising strategy. I can help you engage customers more effectively with strategically placed, compelling, and shareable content.
Uniformed messaging, content curation, and engagement with your brand matters, but it's a lot to keep up with and do effectively. Let me help by learning about your business, then by teaching you to how to manage your social channels to drive engagement, or by taking it off your plate altogether.